Pozitron's forecast: "In the near future, the ratio of Mobile shopping to the total sales will reach the level of 8 percent."

Pozitron founder and Endeavor Entrepreneur Fatih Isbecer attended Endeavor Entrepreneur Forum by addressing the issue "How can we reach the customer through the mobile platforms?" In his speech, Isbecer explained the new generation's spending behavior and which alternative payment options that they prefer by giving examples from Turkcell Mobile Payment, Garanti Mobile Bank and similar applications: "The aim of the mobile applications is to enable people to continue on their current work and be mobile, at the same time to use various services that are provided. In 2012, the sales of smart mobile phones are expected to outnumber computer sales. Nowadays, world’s new trend is the movement of the current shopping experience to the mobile environment. Today, the ratio to the total sales are at the level of 1 percent, in the near future In the near future, the ratio of Mobile shopping to the total sales will reach the level of 7-8 percent."

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